Ever wonder what the conversation would sound like if the VP of Marketing and the Director of Human Resources sat down at lunch and had a little chat? The marketing guru would talk about the recently launched slick campaign, and the HR director would lament the current turnover rate.

This workshop introduces the concept of Brand-Based Hiring – using the attributes of an organization’s brand as criteria for recruitment and hiring.

Two successful case studies will be shared that show a dramatic decrease in overall turnover with an increase in employee productivity when the Brand-Based Hiring model is used.

It makes sense.

Marketing is responsible for communicating the brand’s promises.

Employees are responsible for fulfilling the brand’s promises.

Why not hire people who share the same attributes as the brand itself?

In this compact, 2 ½ hour workshop participants will walk away with clear direction and a model to implement right away.

Objectives

• Understand the importance of personalizing the brand by aligning your company's brand to one of the twelve universal archetypes
• Identify the attributes of your company’s brand that can be “behaviorized” for the selection process
• Learn how to develop a Brand-Based Hiring Guide of your own
• Expand the degree of collaboration between marketing and human resources

Audience

This workshop is perfect for hiring managers, personnel directors, marketing professionals, strategy consultants, and general managers.

Presenter

Travis Sheridan is a professional consultant and seasoned teacher. With a background in organizational development, Travis has built a practice that engages multiple functions within one organization. Academically, he has studied organizations and consumer psychology for the past twelve years. Professionally, he works with start-up and early stage companies to ensure they are built to be non-toxic from the very beginning. You can learn more about Travis’ philosophical and practical approach by reading his blog at www.TravisSheridan.com.

Testimonials

Travis is one of the few public speakers whom I can truly say brings a smile to a crowd’s face. He has the rare ability to effectively communicate clear and concise ideas while keeping his audience engaged the entire time. Travis has a keen ability to identify the trouble areas in a company and address the issues in a way that provides useful real-world solutions. If you listen closely in the hallways after one of his presentations you will definitely hear people saying, ‘Wow, that was a good.’

Erin Cameron, Producer/Director, ASTONE

Travis is sharp and personable. An organizational powerhouse, he understands what makes people connect best.

Mark Stout, San Joaquin Valley Manager, Community & Government Relations, Cleantech America, Inc.

Travis is a skilled facilitator and presenter. He has the ability to engage parties in a collaborative fashion. Travis is process focused, but realizes that people are part of the process.

Suzanne Bertz-Rosa, Contract Art Director & Marketing Strategist, Bertz-Rosa Design